PR consultancy leaders in the UK report that lack of evaluation is the fourth biggest threat to industry success (out of 13 threats to business), in a new benchmarking poll. The lack of evaluation threat lies behind the top worry of the impact of the economic slowdown; clients exercising commercial pressure and competitors who “buy business”.
This is a very strong message for the measurement and evaluation industry. AMEC is ready in turn to take a new initiative with the Public Relations Consultants Association in any way to help turn what leaders see as a threat into a business opporunity.
PR firms can also start the process themselves by attending the 1st European Summit on Measurement, organised by AMEC in Berlin on June 10-12. It’s a showcase of the best international thinking on how to use evaluation.
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