Is it publicity stunt or a daring and refreshing change by the new Editor of the London Evening Standard to mount a publicity campaign saying “Sorry” for the way the paper has lost touch with Londoners?
Apologizing to readers for its previous “behaviour” is certainly daring and follows research by Editor Geordie Greig, which discovered readers found the Evening Standard too negative, did not celebrate London and indeed consistently talked it down.
A great city needs a serious evening newspaper. It has a new owner and this move is another indication of a fight back following its decision to keep news-stands open late at night at main London rail terminals. Unsurprisingly the move has resulted in a big sales boost. It will be interesting to see how the new “Sorry” campaign, executed through advertisements on London’s buses and tube network can begin to reverse the sales lost to free papers.
Comments