Everyone’s trying to get the latest fix on media trends. Morgan Stanley made a spectacular contribution this week by using a teenager to report how teenagers consumer media. Not rocket science. But no one had done it before.
Matthew Robson’s views should not come as a surprise. What’s refreshing about his report is its raw freshness.
On newspapers:
“No teenager that I know of regularly reads a newspaper, as most do not have the time and cannot be bothered to read pages and pages of text while they could watch the news summarised on the internet or on TV.”
“Facebook is popular as one can interact with friends on a wide scale. On the other hand, teenagers do not use twitter. Most have signed up to the service, but then just leave it as they release that they are not going to update it (mostly because texting twitter uses up credit, and they would rather text friends with that credit). In addition, they realize that no one is viewing their profile, so their ‘tweets’ are pointless.”
On music:
“Teenagers listen to a lot of music, mostly whilst doing something else (like travelling or using a computer)….but they are very reluctant to pay for it (most never having bought a CD)”.
What’s Hot?
· Anything with a touch screen is desirable.
· Mobile phones with large capacities for music.
· Portable devices that can connect to the internet (iPhones)
· Really big tellies
Read the media thoughts of a 15 year old (& 7 months) at http://i.thisislondon.co.uk/i/pix/2009/07/TEENAGERS1.pdf
Us old(er) folk love this, becuase it gives insight into the communities we find it hard to crack, but i'd wonder how representative he is? would we trust one chinese person's summary of his and his friends media habits as typical of chinese media consumption? Hope all is well with you Barry!
Posted by: rubyq | July 31, 2009 at 02:42 PM