Apple’s iPad finally launched outside the US at the end of last week. What was interesting was the way British newspapers themselves talked about the iPad, not as a threat, but as a device that the newspaper industry seems to think will make the future of journalism a different story.
What I do know is that there are some very smart people in newspaper publishing working hard to embrace previous mistakes in online journalism. Already in the UK two national newspapers, the Times and the Financial Times have launched a news app for the iPad.
All of which underlines the significance that Caspar de Bono, the Managing Director of B2B, Financial Times, is the latest top speaker to be announced for the 2nd European Summit on Measurement organised by AMEC and the Institute for Public Relations to be held in Barcelona from 16-18 June.
He is joining a panel of speakers on Wednesday 16th June who will talk about “News online – an uneasy birth”, a workshop examining the impact and developments of content licensing. Mr. de Bono is responsible for the business to business (B2B) activities of the Financial Times Ltd which includes the FT's syndication and corporate content sales.