Industry collaboration the key to the “Big Ask”

Everyone is talking about social media measurement. AMEC today announces the start of the “doing” process with our “Big Ask” conference and consultation.

Creating global social media standards is one of the top four commitments of the Measurement Agenda 2020 initiative agreed at the European Summit on Measurement AMEC presented in Lisbon with the IPR. Already since Lisbon AMEC, the IPR and CPRF are talking. A group of us will get together also at the North American Summit in Philadelphia in under two weeks time.

Our “Big Ask” conference in London on Thursday 17 November will aim to do what it says on the can. We are inviting PR and media intelligence professionals to tell us what their “ask” would be in the set of global social media measurement standards we are all committed to developing.

What’s so encouraging, building on the collaboration promised by IPR and CPRF is the ready involvement of the CIPR, PRCA and PRSA to support the event.

When the industry comes together like this, even the biggest of “asks” is possible.

Comments

[Frank Ovaitt]

Kudos to Barry Leggetter and AMEC for launching a collaborative effort to create global social media standards. “It is always the marketplace that drives the demand for standards, whether it is the standard format for DVDs or standards for public relations research,” says David Geddes, who chairs IPR’s Commission on Public Relations Measurement and Evaluation. Next week, the IPR Board of Trustees will hear about the commission’s efforts in five different areas of standard-setting for public relations research, measurement and evaluation.