The Thoughtful Thud Revisited

two Peroni's please

 

What a pity that a private information on the performance of a client’s agency has been given to a trade magazine.

 

Both are companies with fine names. All it needed was for both parties to have had a beer together and work out a position statement. That way no-one gets damaged in print.

 

 

That's it! We need a formula!

 

I recommend this blog post from the Schwartz Communications Research Group, which builds on the interest of the Barcelona Declaration of Measurement Principles".

 

Engineers calculate impact like this: : P=(Fimpact2L/2AE)=(m2σ2gh/LAE)=(m2gh/LAρ)=mgh

 

Wouldn’t it be great if some analyst created this type of irresistible formula for the measurement industry?

 

 

Two new initiatives to push Barcelona Principles forward

There is always a danger in losing momentum when delegates return to their own countries after a conference which they felt at the time had felt represented a real movement for change.

 

AMEC is determined not to let that happen after the 2^nd European Summit on Measurement in Barcelona in June. Our US Agency Research Leaders Group chaired by David Rockland has now put a process in place to derive the answers to two questions based on the Barcelona Principles agreed at the Summit:

 

1)   What are the “validated metrics” to replace AVEs?

 

2)   How do you get started in measuring social media, and what are the definitions of relevant metrics?

 

Each question will be addressed by a taskforce from the AMEC group, with Tim Marklein of Weber Shandwick chairing taskforce #1 and Ruth Pestana from Hill & Knowlton to chair taskforce #2 which will meet in August.  The group will meet as a whole on September 16 in New York and finalize these positions. The plan is to maintain the momentum of AMEC leadership by taking the proposals to the North American Summit organised by the Institute for Public Relations and to be held in New Hampshire in October.

 

Everyone is determined to keep their foot down on the accelerator of change.