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March 23, 2011


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David Rockland

Barry -- very good points. The PR measurement world is migrating to incorporating more analytics as part of what we do every day. However, we need to evolve the language along the way at the same time. Probably the biggest challenge will be for people who don't do measurement, but work on client accounts, to develop analytics as part of their lexison as well. It is something we are very focused on at Ketchum.

Angela Jeffrey

Barry - you are absolutely correct. We often use the term analytics in our measurement proposals and to describe our services. You're moving the industry in the right direction.

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