On my flight from London to Athens yesterday I was reminded how the nutritional advice label on my in-flight meal could end up transforming social media measurement.
Instead of Calories, Salt, Fat, Sugars, etc, the new social media measurement “label” could use similar “markers”, to tell clients what their social media measurement campaign scores, by way of Sentiment, Engagement, and Definition of Units of Content. All yet to be agreed.
It is one of the routes the new Social Media Measurement Coalition of AMEC, IPR and CPRF, is likely to take a look at as the whole industry comes together to develop global standards in social media measurement.
Clients need global standards because of the dizzying competitive claims made by some software manufacturers in this space. There is a real collaborative will to crack this.
Earlier this year, AMEC’s International Business Monitor™ study found that while most clients said social media was important, only 11% measured what was being said about them. Perhaps with new industry wide standards we can finally unlock the real potential to communications professionals that social media represents.
I’m in Athens speaking at a seminar organised by AMEC member Clip News.
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