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September 08, 2011


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Frank Ovaitt

Kudos to Barry Leggetter and AMEC for launching a collaborative effort to create global social media standards. “It is always the marketplace that drives the demand for standards, whether it is the standard format for DVDs or standards for public relations research,” says David Geddes, who chairs IPR’s Commission on Public Relations Measurement and Evaluation. Next week, the IPR Board of Trustees will hear about the commission’s efforts in five different areas of standard-setting for public relations research, measurement and evaluation.

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